Client brief selection and initial proposal
This week brings together everything you’ve explored — from research and frameworks to AI integration — into one final project. You’ll choose a real-world business challenge, shape a practical and innovative solution, and present your ideas in both written and visual formats.
Your micro internship journey
Week overview
During week 3, you'll pick a real client brief and turn it into a structured consulting proposal, applying the knowledge you’ve picked up from Week 1 & 2.
Start by choosing your brief from the options below, then apply what you've learned to build your consulting proposal. By the end of the week, you'll have either: completed poster, a draft report, and a presentation that demonstrate how you can think, and communicate, like a consultant.
Learning objectives
By the end of this week, you'll be able to take a client brief and structure a consulting proposal around it: define the client's problem, present evidence-based recommendations, and integrate AI tools effectively. You'll also learn how to turn that proposal into a professional report and a persuasive presentation.
Week deliverables
Once you've chosen and downloaded your brief below, you'll need to produce three things based on it:
- A completed Business Challenge Poster
- A 1,000-word written report outlining your consulting proposal
- A creative presentation showcasing your ideas
All three should reflect your chosen client's specific challenge, your recommended solution, and how AI adds value to your approach.
Practice with your AI Coach
Before you submit, step into a simulated client meeting with your AI-powered Coach. Input your business problem and proposed solution, defend your thinking against realistic follow-up questions, and get instant feedback to refine your ideas — building real confidence before the real thing.
Explore client briefs

Create a High-Performance Employer Branding Campaign for Harrods
An 'Unapologetically Harrods' employer branding campaign built around high-performance culture.

Attracting the Next Generation of Talent to M&S
A research-led plan for how M&S can better attract and convert student talent.

Design an AI-Enabled Onboarding Solution for Banking
Kyndryl needs an AI-enabled onboarding solution for a UK bank held back by legacy systems and strict Know Your Customer (KYC) / Anti-Money Laundering (AML) rules.

Develop a Project Plan for Sustainable Supply Chain Integration
Rolls-Royce wants a project plan to boost supplier engagement and sustainability across its aerospace supply chain.

Design a Recruitment Strategy for Healthcare Science Careers
NHS England needs a recruitment strategy to get more 16–24s into healthcare science careers like radiography and pathology.
Frequently asked questions
If you're new to the platform, you'll first need to create your account before activating your Micro Internship licence code.
This video walks you through the entire process, including:
- Creating your account
- Verifying your email
- Signing in for the first time
- Entering your Micro Internship licence code
- Accessing your internship content
Watch the video below for a step-by-step guide.
The Springpod Team will verify your details and get you back up and running as quickly as possible.
A member of the Springpod Support Team will get back to you as soon as possible.